PPC stands for Pay Per Click, which is exactly what it sounds like - you're paying every time someone clicks on your ad. It's a very popular marketing technique used around the web, especially with Google.
Basically, PPC involves you bidding for a particular keyword (or keywords), the higher the bid, the better ad position you can achieve, and the more (relevant) traffic your site will receive. Once you've set up a bid price, you'll pay that amount every time someone clicks on your ad.
There are benefits to using PPC over other advertising methods:
- It's ready to go right away. PPC ads are created immediately. That means you can go live as soon as you win the auction.
- It can generate very specific and targeted traffic. PPC provides your website with very targeted visitors according to the keywords you have selected. These visitors are people who are actually searching for the products you offer.
- Extend your online presence. PPC advertising and provide your website with additional traffic, in addition to the organic (natural) search engine traffic.
- Tracking your expenses. PPC has a lot of tools that allows you to track exactly who is visiting your site, and what pages they visit. These information are excellent information to determine statistics such as return on investment, acquisition cost per visitor, and conversion rates, etc.
When done properly, PPC advertising can be very effective and will maximize your return on investment.
